COVID-19 vaccines news portal and infection statistics

Client and challenge

The coronavirus vaccine news portal startup needed to design a website structure, perform a competitor analysis and strategic planning, schedule a content plan. It was highly significant to receive trust links to the website for a better organic boost. The graphics for infection statistics was also requested with a feature of exporting the graphics as a jpg-file and embedding graphics on other sites.

Technologies and solutions

At the moment the portal was created, there wasn't any single source on the coronavirus vaccine news, so the list of actual origin sources were created (the list mainly contains foreign sources), the academic articles were translated and published on the website. WordPress was chosen as a CMS, and Vue.js for displaying infection statistics. The semantic core for the website was compounded, the competitor analysis was performed, the responsive Vue.js-application was integrated to the website and cross-posting to the social medias was configured, as well as the system for traffic source tracking (utm-meta tags).

Results

The site was boosted and ranked to top-1 position in Yandex in two weeks for the significant keywords. Lots of backlinks, including from government domains, were received, the process of publishing news earlier than any other Russian mass media was established.

Screenshots

Infection statistics
Infection statistics
Website traffic
Website traffic